Clarity
A visitor should understand what you do, where you work and how to contact you within a few seconds.
- A clear headline that says what you offer
- Your location or service area
- One primary action, such as WhatsApp or a contact form
Mobile experience
Most local customers browse on their phones.
- Text readable without zooming
- Buttons large enough to tap
- Phone and WhatsApp links that open the right app
Speed
Large, unoptimised images are the most common reason small sites feel slow. Compress images and load lower-page images only when needed.
Basic SEO
Search engines need clear signals about each page.
- A unique title and description for every page
- One main heading per page
- Descriptive image alt text
- A sitemap and a Google Search Console setup
Trust
Show real work, real contact details and honest information. Avoid placeholder reviews or invented numbers — customers notice.