1. Decide what you actually need
"Digital marketing" covers very different work: creatives and videos, social media management, paid ads, SEO and websites. Few small agencies do all of them well. Write down which of these you need before you start comparing.
- Creative content: posts, reels, product ads, brand visuals
- Distribution: running ads, posting and community management
- Search: SEO and Google Business Profile
- Website: design, development and maintenance
2. Look at real work, not promises
Ask to see work for businesses similar to yours. Check whether samples are labelled honestly — concept work is fine, as long as it is not presented as a real client result.
3. Get clear pricing and scope in writing
A good proposal states what is included, how many deliverables, the format, the revision allowance and the timeline. Vague packages make it hard to know what you are paying for.
4. Understand the process and communication
Ask who you will talk to, how feedback works and how files are delivered. A simple, predictable process saves time on both sides.
5. Watch for red flags
Be careful with anyone who promises:
- Guaranteed #1 Google rankings
- Guaranteed sales or a fixed number of leads
- Thousands of followers in a few days
- Prices with no written scope
How we fit
Devyani Creative Studio focuses on the creative side of digital marketing — social media designs, reels and UGC-style videos, product ads, branding and websites — for businesses in Patna and across India. Our packages and inclusions are published openly.