Foundations
Decide these once and write them down.
- How your business name is written
- Two or three brand colours
- One heading font and one body font
- The tone you use when writing to customers
Everyday templates
Templates for posts, offers and stories make it easy to stay consistent even when you are busy.
Consistency across platforms
Use the same name, profile image, colours and contact details on Instagram, Facebook, WhatsApp Business, Google Business Profile and your website.
When to refresh
Consider a refresh when your visuals look different on every platform, when you add a new location or service, or when your current look no longer matches the customers you want to attract.